What we do here at Hudson is push the boundaries of good design at accessible prices. That's our ethos.
It's an ethos that keeps our brand one step ahead. It means taking a sideways look at the timeless and the traditional; it means fusing the best of British shoe design with a sense of the innovative, the eclectic, and the relevant; it means steering clear of pigeonholes.
Hudson was founded in 1990 by two men with one ambition: to bring footwear into the world with a focus on contemporary design and a sense of everyday affordability.
It's this founding principle - groundbreaking stuff back then - which has kept Hudson on a steady track for 25 years.
There's more to the brand than Hudson these days, too. For a start, there's H Mens, which came along in 2004. Younger, more affordable, and dialling up the eclecticism, H has a mischievous approach to design, experimenting with materials and finishing techniques.
H Womens, meanwhile, joined the family in 2008, and took as its starting point the techniques and androgynous classic styles from the Mens range. Adding a feminine twist into the mix has made H Womens an effortlessly hip collection of covetable shoes.
Our three ranges - Hudson, H Mens, and H Womens - are now found in over 310 stores and 44 countries.
And, over the years, the team here has grown. We're still very much a family, however - still headed by our founders, still steered by the same creative direction, and still guided by that same founding ambition.