Start with the Finish: A Short Film


At Hudson London, we have a saying – start with the finish. Because at the end of the day, it’s where we end, not where we begin that matters. When crafting the perfect shoe (or boot), this is what we consider first. One of the many processes we have developed is the drum-dye technique. Handcrafted in our factory, our drum-dye shoes go through a lengthy process to ensure the highest level of quality and finish. Discover the steps we take to craft them in our video.

In Steps:

  1. The uppers are cut and stitched in our factory, and once assembled, removed from the last. Next, they’re sent to a leather tannery along with the soles.
  2. At this stage, the elements are put into a large wooden drum with the chosen pigment. Sent to the factory once again, they’re placed back on the last where the sole is attached.
  3. These men’s workboots are left to dry in a heat-controlled room, allowing the colour to settle. Each is completely individual as the leather absorbs the dye at different depths across the shoe, so no two pairs are ever the same.
  4. Last but not least, a unique cream (a secret recipe strictly kept within our walls) is applied and each shoe is burnished and brushed by hand giving the shoes their rich, unique finish.

Discover the latest drum dye collection here

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