Jemma Wade in Hudson at Citadel Festival

jemma wade

Jemma Wade in Hudson at Citadel Festival

Sometimes it feels like we start every blog post by talking about the weather – for that, we’re (sort of) sorry. If you’re from Britain, you’ll likely sympathise and relate, but if you’re from anywhere else in the world, you’ve probably stopped reading already because of the amount of times we bloody mention it.

And why do we? Well, in the UK we appreciate good weather like no-one else on the planet. That slither of sunshine that lasts for 10 minutes? Get the BBQ out. That rise by a mere 2 degrees? Get the shorts on. Cue ice cream in hand and terrible tan lines from wearing a t-shirt ALL summer, because it’s never actually hot enough to take it off.

All in all, the weather’s been pretty appalling recently. So we’re rewinding to last month’s Citadel Festival with artist and blogger Jemma Wade when it was still á la sunny.  We caught up with her at the festival dressed in her Hudson Fifa sandals to talk music, festival style and Noel Fielding. Can’t you feel the heat through your screens? C’mon now…

jemma wade

HUDSON LONDON | Tell us a little bit about yourself.
Jemma Wade | I’m a wee lady from the North East of England with a huge love for tea, tartan and plants (artificial too)! I’m a freelance artist, blogger and photographer with a huge passion for writing, mostly about lifestyle and travelling over on

jemma wade

HUDSON LONDON | What does music mean to you?
Jemma Wade | Music honestly means everything to me. Something I use to always tell myself when I was struggling was that music would always be there – it’s something that’s never going to be taken away from you. Seeing bands live is one of my all time favourite hobbies – it’s almost like an escape, you get a few hours to just sing like a mad woman to your favourite tracks and forget about the world.


HUDSON LONDON | What kind of music did you listen to growing up? Has it changed much?
Jemma Wade |  My music taste growing up was very much so influenced by my wonderful mum, She’s obsessed with classic rock and the likes of Whitesnake, Thin Lizzy, The Scorpions etc – I’ve been attending gigs with her from around the age of 7 which I think is pretty damn cool! I got to around the age of 13 and started listening to bands for myself though, which was mostly a mix of pop-punk, alternative and rock and it honestly still hasn’t changed, some of my favourite bands are the same as they were when I was 15!!

HUDSON LONDON |Describe your festival style to us.
Jemma Wade |  I’m definitely a comfort over style kind of girl, so I’m always going for a laid back look when it comes to attending festivals where I’ll be on my feet all day!

HUDSON LONDON | Tell us about your Hudson shoes  – why did you pick this pair?
Jemma Wade | I chose the Fifa sandals because they looked perfect for dressing up and dressing down, they go perfectly with a pair of culottes or dresses for lazy days and some skinny jeans and a little top for summer evenings! I was really after some comfy sandals I could wear on long summer days that would be stylish and comfy, and they were definitely the right choice!


HUDSON LONDON | What’s your favourite track for summer?
Jemma Wade | One of my favourite summer tracks is definitely Crazy by Aerosmith, I think it’s always been one of my all-time faves, listening to it in the car on a beautiful summers day is just divine!

HUDSON LONDON | Who are you here to see?
Jemma Wade | We are super excited to see quite a few of the acts play including Bonobo and wild beasts however one of the major ones is definitely Foals!!

jemma wade

HUDSON LONDON | Do you have a life motto?
Jemma Wade | I ALWAYS say to anyone that’s having a crisis/confused about their life/unsure what to do – that the world is your oyster – because it really is, you can honestly do anything you want to do if you set your mind to it, go grab them opportunities while you can!

HUDSON LONDON | Lastly, who is your style icon?
Jemma Wade | This is a really hard question for me as I don’t think I have a style icon as such – I do however have a few people I look up to and admire which gives me the confidence to be myself and embrace my uniqueness. Noel Fielding is undoubtedly one of my favourites, constantly doing his thing and wearing what he feels most comfortable in. I’ve always admired Noel from a young age, there’s just something really special about him!

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