Live young. Be free. Hudson London’s Autumn Winter 2017 collection is an eclectic anecdote that takes references from rocker subculture and most importantly, its values. But where did the inspiration come from? We spent some time with Pauline Courtois, Head of Women’s Design at Hudson to get a feel for the collection in more detail. Designing for the past 6 years, she experiments by adding a modern twist to classic styles. ‘Comfort is also a key factor when I design a pair of rough boots or lacy heels’.
What was your inspiration for this collection?
“A Modern Story: An eclectic anecdote with a vintage romance of a mix of biker, Western and in part, Hollywood cultures”
What is the narrative of the A/W 17 collection?
As well as references from rocker subculture, there are also other underlying themes in the collection –
Modern Western- Heritage Leather
“This is our way of putting a Western twist on classic styles for the contemporary women who is a traditionalist at heart. I see her wearing this streetwear style in Brick Lane, probably strolling around the Sunday Upmarket searching for her next artisan designer pick.”
Shoes: Ernest, Karyn
We wanted to create a range that could be worn every day, yet add as a statement piece for the Autumn/Winter season. I call it ‘The statement piece that adds an edge to your everyday style” ‘
We researched rebellious young women, female biker culture in relation with the spirit and individuality of East London to create chunky winter boots and loafers. This shoe is tailored for the woman who works in Shoreditch High Street and later grabs a drink with her friends in the area. Her shoes take her outfit from day to night.
Shoes: Mac, Kenny
“An eclectic story with a vintage Hollywood feel meshed with 80’s undertones”
For the women who want to flaunt her metallic heels on a night out while she sips on her martini at the Sky Garden, Fenchurch Restaurant.
Shoes: Fiji, Sheena
How did you experiment with colour and fabric this A/W 17 season?
We focused on creating a metallic story to add to the femininity of the collection with colours like bronze and gold. We have also maintained our heritage colours like black, tan and taupe throughout the collection. With regards to fabric, the highlights from this season have got to be the variety of velvet, metallic suede and leather that we experimented with to create the collection.
How would describe the silhouettes of the collection?
Our silhouettes have taken a more feminine and dressy shape in addition to the more androgynous styles inspired by rocker subculture. This gives them a classic yet edgy styles to choose from. The collection has been designed so that your shoes are the staple of your everyday look. You could wear a simple pair of skinny jeans and a t-shirt but still make a statement.
Which style did you enjoy designing the most?
While experimenting with the classic Chelsea Hudson boot we created the Ernest- a classic Chelsea boot with a premium diamond western back tab and a high heel. We have created two colours to choose from- black and gold.
What was the most exciting part of this journey?
I guess, searching for and working with high-quality materials and craftsmanship. It is always exciting to watch 2D sketches translate into 3D designs.