7 Most Instagrammable Locations in East London


If you’re planning a trip to East London this summer, it’s a safe bet you’ll be snapping photos to post on Instagram while you’re there. We’ve taken all the legwork out of mastering those soon-to-be most-liked photos with a list of East London locations that have a background worthy of a snapshot.

Ace Hotel 

From the industrial-style pendant lights and slouchy leather sofas in the lobby to the Art Deco-inspired wood panelling in its ever-popular Hoi Polloi restaurant, you’ll find plenty of share-worthy moments at this hip Shoreditch hotel. The overspill of green foliage and abundance of flora from the adjoining flower shop not only cleverly conceals the entrance, but is guaranteed to generate plenty of likes too. Perfect for a summer lunchtime meeting at the hotel, our leather Hicken Derby shoes or Whitman brogues should be added to every man’s wardrobe as the weather heats up.


God’s Own Junkyard

Hidden within an unassuming Walthamstow warehouse is a neon paradise of rainbow-hued lights, disco balls and vintage signs. Every Instagrammer’s dream, this massive collection of neon wonderment is the largest in Europe and was created by artist and lighting designer Chris Bracey over a 37-year period. A setting like this calls for some seriously statement shoes, and with a metallic finish and backless design, our slip-on Amelie mules rewrite the rules on summer style.


Shoreditch Street Art

Renowned for its street art and graffiti, there are plenty of places to snap cool Instagrammable shots in Shoreditch. From the Banksy on Rivington Street and STIK on Princelet Street to Great Eastern Street’s iconic ‘let’s adore and endure each other’, there’s more than enough to fill your feed. Classic enough to work with simple, easy-to-assemble summer outfits, our Hatchard suede desert boots and Maiara leather sandals in tan and navy are a comfortable choice for exploring the local street art.




Palm Vaults Café

Chia puddings, pastel-coloured lattes and vegan cakes are all served up amidst pale-pink décor and an oasis of palm plants, making Palm Vaults easily one of London’s most Instagrammable cafés. It might be located in the middle of Hackney, but slip on a pair of black Bernini tasselled loafers and convince your followers you’ve stepped back to 70s Miami.


Prick Cactus Shop

A quick scroll through Instagram and you’ll know the humble cactus is having a major moment right now and the huge array of succulents at Dalston’s Prick is enough to satisfy even the most cactus obsessed. Dedicated entirely to hipster-friendly cacti, its shelves are lined with plants and handmade ceramics that will jazz up any living space. With a perforated toe rose, and wingtip detailing, our Watts black Chelsea boot won’t look out of place on East London’s Kingsland Road, and the tan colour makes them ideal for the warmer months.


Chinese Pagoda in Victoria Park

Ubiquitous Instagram shots of picturesque landscapes are the best way to welcome in summer and will gain a bunch of new followers too. Set on an island in the centre of Victoria Park’s west boating lake, the two-story red and green Chinese Pagoda looks even better in the sunshine. If you’re not sure what to wear on your next grassy outing, our Borneo suede espadrilles and  Basford navy canvas Derby shoes are relaxed enough for park excursions.



Netil 360

Close to Broadway Market and London Fields, Hackney’s Netil 360 is an open-air bar, gallery and workspace with panoramic views of the city. Enjoy the live DJ sets and rustic wooden seating as you snap the perfect shot, and there’s even a roofed area to escape those sun rays. Match the rooftop bar’s distinctly laidback vibe with our gladiator-inspired leather Maquinna sandals or Malto suede Derby shoes in stone.


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